Hello!
My name is Lance Gardner and I am an Evansville, Indiana based graphic designer with ten years of freelance experience and four years of professional experience. My first two years of college took place at Ivy Tech Community college, where I received my Associates Degree in Visual Communications (graphic design / photography / videography). After that, I went straight to the University of Southern Indiana and got my Bachelors of Science in Art with a Graphic Design emphasis.
From a young age, I’ve always been captivated by the power of visual storytelling. My love for graphic design blossomed from a deep-seated passion for problem-solving. I thrive on the challenge of transforming complex ideas into creative solutions that resonate with audiences. Whether it’s developing a striking brand identity or crafting engaging marketing materials, I see design as an opportunity to communicate effectively and make an impact. Each project is a puzzle waiting to be solved, and I’m excited to bring your vision to life through innovative design.
Services I Offer:
BRANDING AND VISUAL IDENTITY
- Logo Design (icons, wordmarks, primary logo, secondary logo)
- Brand Guidelines (how the branding should look in combination with logos, spacing, type, and colors)
- Custom Typography/Typography Selection (creating or choosing the best type for your brand)
- Color Palette Development (selecting a dynamic hues that compliment your brand)
- Brand Guidelines (how the branding should look in combination with logos, spacing, type, and colors)
- Custom Typography/Typography Selection (creating or choosing the best type for your brand)
- Color Palette Development (selecting a dynamic hues that compliment your brand)
MARKETING AND ADVERTISING DESIGN
- Social Media Ad Campaigns (visually consistent designs for social media)
- Billboard Designs (engaging designs to bring more eyes to your business)
- Display Ads (graphic ads for websites, apps, or social media to attract attention to your landing page)
- Billboard Designs (engaging designs to bring more eyes to your business)
- Display Ads (graphic ads for websites, apps, or social media to attract attention to your landing page)
DESIGN FOR PRINT
- Marketing Collateral (brochures, flyers, business cards, posters)
- Insert Design (magazine pages, newspaper ads)
- Event Materials (banners, signage, programs for events)
- Merchandise Design (apparel, hats, mugs, tote bags, stickers, magnets, etc...)
- Insert Design (magazine pages, newspaper ads)
- Event Materials (banners, signage, programs for events)
- Merchandise Design (apparel, hats, mugs, tote bags, stickers, magnets, etc...)
My Process:
1
INITIAL CONSULTATION
- We start with a conversation to understand your vision, goals, and target audience. This helps me grasp the essence of your project and what you hope to achieve.
- We start with a conversation to understand your vision, goals, and target audience. This helps me grasp the essence of your project and what you hope to achieve.
2
RESEARCH AND DISCOVERY
- I conduct thorough research on your industry, competitors, and current design trends to gather insights and inspiration that will inform the project.
- I conduct thorough research on your industry, competitors, and current design trends to gather insights and inspiration that will inform the project.
3
CONCEPT DEVELOPMENT
- Based on our discussions and research, I create initial design concepts and ideas. This may include sketches, mood boards, or rough layouts to establish the direction of the project.
- Based on our discussions and research, I create initial design concepts and ideas. This may include sketches, mood boards, or rough layouts to establish the direction of the project.
4
CLIENT FEEDBACK
- I present the concepts to you and gather your feedback. Your input is invaluable in refining the ideas and ensuring they align with your vision.
- I present the concepts to you and gather your feedback. Your input is invaluable in refining the ideas and ensuring they align with your vision.
5
REVISIONS
- I make adjustments based on your feedback (if necessary), working closely with you to refine the design. This step may involve multiple rounds of revisions to achieve the desired outcome.
- I make adjustments based on your feedback (if necessary), working closely with you to refine the design. This step may involve multiple rounds of revisions to achieve the desired outcome.
6
FINAL DESIGN
- Once you’re satisfied with the design, I finalize all elements, ensuring everything is polished and ready for production or publication.
- Once you’re satisfied with the design, I finalize all elements, ensuring everything is polished and ready for production or publication.
7
DELIVERY
- I provide you with all necessary files in the appropriate formats, along with any guidelines for usage. If applicable, I assist with the implementation of the design across various platforms.
- I provide you with all necessary files in the appropriate formats, along with any guidelines for usage. If applicable, I assist with the implementation of the design across various platforms.