AF1 Iconic
Icon Design/Campaign
Icon Design/Campaign
***All visuals, concepts, and ideas were creative directed and/or executed by GARDNERstudio***
THE GOAL:
For as long as I can remember, Nike has been the only athletic brand I would wear. After getting a new pair of white Air Force 1 mids, I thought to myself, "as iconic as this silhouette is, why doesn't it have it's own Nike logo along with clothes so that people can wear an entire Air Force 1 outfit?" From there, a concept was born that I am infinitely proud of. I created an icon that I can 100% see Nike using, the AF1 logo mark.
For as long as I can remember, Nike has been the only athletic brand I would wear. After getting a new pair of white Air Force 1 mids, I thought to myself, "as iconic as this silhouette is, why doesn't it have it's own Nike logo along with clothes so that people can wear an entire Air Force 1 outfit?" From there, a concept was born that I am infinitely proud of. I created an icon that I can 100% see Nike using, the AF1 logo mark.
Below is an entire seamless, top-to-bottom campaign for the logo mark and other potential merchandise to go with it.
