Prime Dragonfruit
Concept/Advertising/Packaging Project
Concept/Advertising/Packaging Project
***All visuals, concepts, and ideas were creative directed and/or executed by GARDNERstudio***
THE GOAL:
Pitching a concept product idea and selling the idea to a big company is a goal of mine. In this case, I had noticed that Prime was creating a lot of flavors that didn't have any frame of reference, for example, "Meta Moon" and "GlowBerry". In my opinion, Prime has a better flavor than the equivalents of their counter-parts. Dragonfruit would likely be no different.
Pitching a concept product idea and selling the idea to a big company is a goal of mine. In this case, I had noticed that Prime was creating a lot of flavors that didn't have any frame of reference, for example, "Meta Moon" and "GlowBerry". In my opinion, Prime has a better flavor than the equivalents of their counter-parts. Dragonfruit would likely be no different.
In executing this concept, I decided I wanted to have the packaging match.
COMPARISON TO CURRENT FLAVOR:
Just to showcase what dragonfruit would look like in the lineup of current Prime flavors, I added it to all the flavors that Prime currently makes (as of 2023). This concepts fits seamlessly into the lineup.
One issue I ran into was trying to decide whether I wanted to do pink or green for the color of the bottle. That's when I realized that green was already lemon lime and pink was already strawberry watermelon. From there, I made the decision to make it both pink and green, separating the colors with the silhouette of a dragonfruit as well as adding a part on the top that resembles the inside of a dragonfruit.
ANNOUNCEMENT ADVERTISEMENT:
To announce the flavor, a nice tropical-themed advertisement with the bottle on the beach seamed appropriate. I also made sure to add some dragonfruits in the canvas.
